Top Searches on School Websites
As the most popular search terms on school websites, each of these items should have its own page in your website menu and be easy for visitors to find:
1. Calendar
By far the number one search item, make sure to keep your online school calendar up-to-date! Your website should let you add dates to a responsive online calendar that looks great on mobile devices. Embedding a Google Calendar might be convenient, but it isn’t fun for a parent to browse through on a phone.
If you have a busy sports program at the school, add a second calendar for your Athletics schedule!
2. Bell Schedules
Make this always-popular search item easily available in a simple website article or table in your school website’s About section.
3. Staff Directory
Your Rally website comes with a beautiful staff directory where you can showcase your wonderful staff! Create categories (such as administration, teachers, support staff) and include job titles, teacher websites, contact information so parents can quickly find what they’re looking for.
Consider using an anti-spam email form that will help cut down on spam emails while still allowing parents to contact staff easily.
4. Student Information System
Parents need to access your school’s Student Information System throughout the year to view student grades, update their information, or register for next year’s classes. Include a link in your website’s Quick Links section so it’s easy for parents and students to log on.
5. School Supplies & Textbooks
Visitors frequently look up information about school supplies and textbook rental and fees, especially early in the school year.